THE PROBLEM & THE ROLE
Launching Onlybio’s new line of hair toners demanded content that was bold, unconventional, and technically complex.
My role was Post-Production Lead, focusing on crucial editing and advanced Color Grading.
The core challenge: Integrating footage from three radically different cameras into one cohesive, high-impact campaign. Each camera generated inconsistent aesthetics and quality. Speed and precision were critical to unify the eclectic assembly.
THE SOLUTION & IMPACT
The execution involved creating 36 dynamic video units optimized for product pages and social media.
By successfully fusing these contrasting formats, we achieved a visually disruptive and cohesive final product.
The unconventional style led to a highly positive reception on Instagram, ensuring the launch stood out effectively in the competitive beauty market.